Literacy is not a luxury, it is a right and a responsibility. If our world is to meet the challenges of the twenty-first century we must harness the energy and creativity of all our citizens. - Bill Clinton, former President of the USA
SUGGESTED ACTION
1. Collect information about levels of awareness of literacy and 26TEN
- Run an initial community survey.
- Do follow-up surveys at regular intervals.
2. Prepare a marketing plan then put it into action
- Talk with the 26TEN Strategy Team about their promotional material and how you can adapt it to your own setting and activities. Freecall 1300 00 2610 or email@26ten.tas.gov.au
- Drawing on your community research (from Step 2), write a plan that identifies different groups, key messages for each one, and how they are best delivered.
- Engage with people where they gather, such as neighbourhood houses, workplaces, sporting clubs and hobby groups.
- Hold activities and events where you are listening to people, as well as spreading the word about your 26TEN Community.
- Consider some of these ideas: Invite local media to be a partner, set up a stall at local events, set up a Facebook page, set up a website.
- Run 26TEN Literacy Awareness Workshops.
- Celebrate individual successes, for example, of people in the community who have overcome literacy problems, volunteers who have mentored them, and organisations that are taking an active role in lifting literacy levels among their staff.